Videowise

Videowise is an AI-powered video commerce platform designed specifically for ecommerce brands seeking significant conversion rate optimization uplifts. The platform transforms how businesses use video across their digital storefronts, turning passive video content into a direct, measurable revenue driver. Videowise enables brands to embed shoppable videos on product detail pages (PDPs), homepages, and collection pages, allowing customers to purchase directly from video content without friction. The platform also supports live shopping events with real-time checkout capabilities, creating an interactive and engaging shopping experience. Beyond live events, Videowise leverages artificial intelligence to generate studio-quality product visuals from existing images, automatically repurpose user-generated content (UGC) and event replays into short, high-performing clips, and provide full revenue attribution across every video asset. This comprehensive approach ensures brands always know exactly which videos are driving conversions and revenue. Trusted by over 4,000 brands and retailers, including notable names like Skullcandy, Dr. Squatch, and Wonderskin, Videowise has consistently delivered measurable results, including conversion rate increases of up to 35%, average order value boosts of 28%, and revenue per session improvements of 20% or more. It is the highest 5-star rated video commerce platform on G2, Shopify, and TrustPilot, making it the definitive choice for brands serious about leveraging video to drive growth.

Shoppable Videos

Videowise sets the benchmark for conversion uplift with its shoppable video capabilities. The platform allows brands to seamlessly embed interactive, purchase-enabled videos across PDPs, collection pages, and other critical touchpoints in the buyer journey. These videos are not just passive content; they are engineered to turn every frame into a direct path to checkout, reducing friction and dramatically increasing conversion rates. The technology ensures that shoppers can click, add to cart, and complete a purchase without ever leaving the video experience.

Live Shopping

Videowise establishes a new standard in live selling by enabling brands to broadcast real-time shopping events everywhere at once. The platform supports simultaneous streaming across multiple channels, complete with real-time checkout capabilities. After the live event ends, the value continues with shoppable replays and on-demand experiences that keep converting shoppers long after the stream concludes. This feature has proven immensely powerful, with brands generating over $2.8 million in new revenue from live shopping events within six months.

AI Media Library

The AI Media Library serves as the intelligence layer for all video assets within Videowise. Every video uploaded to the platform is automatically understood by artificial intelligence, making it instantly searchable, organized, and tagged. This eliminates the chaos of managing vast video libraries and ensures that every piece of content is readily accessible for reuse across different teams, campaigns, and sales channels. The AI can identify products, scenes, and key moments, dramatically simplifying asset management and accelerating content deployment.

AI Studio

Videowise AI Studio enables brands to produce studio-quality video content at unprecedented scale using artificial intelligence. The tool generates high-quality product videos directly from static images, ensuring consistency and professional production values without requiring a full production crew or expensive equipment. These AI-generated videos are ready to publish across the brand's site with a single click, dramatically reducing the time and cost associated with traditional video production while maintaining the visual quality needed to drive conversions.

Boosting Conversion Rates on Product Detail Pages

Ecommerce brands use Videowise to embed shoppable videos directly on product detail pages, transforming how customers interact with products. Instead of reading static descriptions or viewing standard images, shoppers can watch engaging video content that demonstrates product features, benefits, and usage. With the ability to click and purchase directly from the video, brands like Dr. Dennis Gross have seen conversion rate increases of over 7% and average order value boosts of 7%, proving that interactive video content significantly influences purchase decisions at the point of sale.

Running High-Impact Live Shopping Events

Brands leverage Videowise to host live shopping events that replicate the excitement of in-person retail in a digital environment. For example, a fashion brand can host a live styling session where viewers can see outfits modeled in real time and purchase items instantly. This use case is exemplified by a master class that generated $2.8 million in new revenue. The platform allows brands to sell in real time across multiple channels simultaneously, then continue converting with shoppable replays, making live shopping a powerful, ongoing revenue channel rather than a one-time event.

Repurposing User-Generated Content for Social Commerce

Brands like Dalstrong and Dr. Squatch use Videowise to transform user-generated content from social media platforms into shoppable video assets. The platform automatically collects UGC from TikTok, Instagram, and other sources, manages usage rights, and converts authentic customer videos into purchase-enabled content. This approach has delivered impressive results, with Dalstrong seeing a 15% conversion rate increase and Dr. Squatch achieving conversion rates as high as 9.9%. The ability to turn organic social proof into direct revenue is a game-changer for brands looking to scale content without increasing headcount.

Scaling Video Production with AI for Product Launches

Brands preparing for major product launches use Videowise AI Studio to rapidly produce high-quality product videos without the bottleneck of traditional production. By uploading product images, the AI generates consistent, professional videos for every SKU, ensuring that new products launch with compelling video content across all PDPs and collection pages. This capability is particularly valuable for brands with large catalogs or frequent product drops, as it eliminates the time and cost associated with filming each product individually while maintaining the video quality necessary to drive conversions and customer engagement.

How does Videowise measure the revenue impact of videos?

Videowise provides full revenue attribution across every video asset on the platform. This means brands can see exactly which videos are driving conversions, influencing purchase decisions, and generating revenue. The Performance Analytics feature offers clear, actionable insights across every touchpoint, allowing brands to identify top-performing content and optimize their video strategy based on real data rather than guesswork. This level of attribution is critical for understanding return on investment and making informed decisions about future video production.

Can Videowise integrate with existing ecommerce platforms?

Yes, Videowise is designed to integrate seamlessly with major ecommerce platforms, particularly Shopify where it holds over 250 five-star reviews. The platform embeds directly into product detail pages, homepages, and collection pages without requiring complex technical implementation. This integration ensures that shoppable videos, live shopping events, and AI-generated content work within a brand's existing digital infrastructure, providing a smooth experience for both the business and its customers.

What types of video content can be made shoppable with Videowise?

Videowise can make virtually any type of video content shoppable, including professionally produced brand videos, user-generated content from social media, live shopping replays, and AI-generated product visuals. The platform supports videos from TikTok, Instagram, Facebook, and other sources, transforming them into interactive purchase-enabled assets. This flexibility allows brands to leverage all their video investments, whether created in-house, by influencers, or by customers, turning them into direct revenue generators.

How does Videowise handle user-generated content and usage rights?

Videowise includes a dedicated UGC Hub that provides complete control over user-generated content. The platform features social listening capabilities to automatically discover relevant UGC, tools to collect and manage this content, and a system to control usage rights across every platform, creator, and campaign. This ensures brands can legally and ethically repurpose customer videos while maintaining proper attribution and compliance. The automated management of rights eliminates a major operational headache for brands looking to scale their UGC efforts.