max

max is an autonomous AI sales agent, or AI SDR, purpose-built to run B2B prospecting from start to finish. Instead of forcing sales teams to cobble together a prospecting tool, a data provider, an intent platform, and a copywriter, max consolidates the entire workflow into a single, intelligent agent. He begins by analyzing your website to automatically discover your ideal customer profile, including target industries, job titles, and company sizes. From there, max continuously monitors the web for high-intent buying signals such as hiring sprees, fresh funding rounds, new executive hires, and product launches. When a signal is detected, max enriches that lead with verified emails, direct phone numbers, LinkedIn profiles, and company context. He then drafts personalized cold outreach messages designed to get replies. The system is built for founders, SDRs, and revenue teams who want to generate pipeline without the manual busywork of list building and research. max works alongside your existing sales team, giving you the control to review his suggestions or let him run autonomously. Trusted by over 600 sales teams, max delivers warm, qualified leads directly to your inbox or Slack every morning, eliminating the need to babysit dashboards. The core value proposition is simple: find high-intent buyers, catch buying signals before competitors do, and automate personalized outreach, all on autopilot.

AI-Powered ICP Filtering

max automatically filters every lead against your ideal customer profile, ensuring you only see prospects that match your specific criteria. By analyzing your website and business model, max determines the exact combination of industry, company size, job title, and geographic location that defines your best customers. This eliminates the noise of irrelevant leads and ensures your sales team focuses exclusively on high-quality prospects who are most likely to convert. The filtering happens in real time as signals are detected, so you never waste time on mismatched accounts.

Intent Signal Detection

max continuously monitors the web for high-intent buying signals from LinkedIn profiles, company pages, reactions, comments, and public announcements. He tracks engagement patterns such as new job posts, reactions to content, comments on relevant discussions, and changes in company status like funding rounds or executive hires. When a signal is detected, max immediately flags the lead as hot and delivers it to your inbox or Slack. This proactive approach allows your team to reach out at the exact moment when a prospect is most likely to be receptive, giving you a significant competitive advantage over teams relying on static lists.

Full Profile Enrichment

Every lead delivered by max comes fully enriched with all the information your sales team needs to make a personalized outreach. This includes verified email addresses, direct phone numbers, LinkedIn profile links, company context such as employee count and industry, and job title details. The enrichment process is automatic and happens in the background, so your team never has to manually research a prospect. This comprehensive data package ensures that every outreach message can be tailored to the specific individual and company, increasing the likelihood of a positive response.

Seamless Integrations

max integrates directly with popular sales tools including Overloop, Instantly, and Lemlist, allowing you to push leads automatically into your existing sales stack. For teams with more complex workflows, max supports Zapier, Make, and any custom webhook, enabling you to connect to CRMs, email platforms, and other sales automation tools. This integration layer ensures that max fits into your current processes without requiring a complete overhaul of your tech stack. Leads flow seamlessly from detection to enrichment to outreach, all within the tools your team already uses.

Automated Lead Generation for Founders

Founders who wear multiple hats and lack a dedicated SDR team can use max to automate the entire prospecting process. Instead of spending hours manually searching LinkedIn, building target lists, and researching companies, founders simply plug in their website and let max handle the heavy lifting. He identifies ideal customers, catches buying signals, and delivers enriched leads every morning. This frees up the founder to focus on product development, fundraising, and closing deals, while max continuously feeds the pipeline with warm, qualified prospects.

Scaling Outbound for SDR Teams

SDR teams looking to increase their output without adding headcount can leverage max to automate the research and signal detection phases of prospecting. Rather than manually scrolling through LinkedIn and company pages to find leads, SDRs receive a daily batch of pre-qualified, high-intent leads with full enrichment. This allows each SDR to focus their time on crafting personalized messages and engaging in meaningful conversations, dramatically increasing their productivity. The AI handles the repetitive work of monitoring signals and updating profiles, while the human team focuses on the high-value interactions that close deals.

Revenue Operations Optimization

Revenue operations teams can use max to standardize and streamline the lead sourcing process across the entire organization. By defining a single ICP through max, RevOps ensures that every salesperson is targeting the same high-quality prospects with consistent criteria. The automatic enrichment and integration with existing tools eliminates data inconsistencies and manual data entry errors. RevOps teams can monitor the flow of leads, track which signals produce the best results, and continuously refine the ICP based on real performance data, creating a data-driven feedback loop that improves overall pipeline quality.

Real-Time Competitive Intelligence

Sales teams can use max as a competitive intelligence tool by monitoring signals from their target accounts. When a prospect posts about a competitor, comments on industry trends, or announces a new initiative, max captures that signal and delivers it immediately. This allows sales teams to time their outreach perfectly, referencing the specific event or comment that triggered the signal. By reaching out at the moment of peak engagement, sales professionals can position themselves as helpful advisors rather than cold callers, dramatically increasing their reply rates and conversion rates.

How does max determine my ideal customer profile?

max analyzes your website content, including your product descriptions, case studies, and target market information, to automatically build your ideal customer profile. He identifies key patterns such as industry, company size, job titles of decision-makers, and geographic regions. You can also manually refine and adjust these criteria within the platform to ensure the ICP matches your exact requirements. The system learns and improves over time based on which leads you engage with and convert.

What types of buying signals does max detect?

max monitors a wide range of high-intent signals including LinkedIn profile activity, company page updates, public reactions and comments on relevant posts, new job postings, executive hires, funding announcements, product launches, and hiring sprees. He also tracks engagement signals such as when a prospect interacts with content related to your industry or competitors. All signals are captured in real time and scored for relevance to your specific ICP.

How do I receive leads from max?

You can receive leads from max in multiple ways. Every morning, max sends a batch of high-intent leads directly to your email inbox. For time-sensitive hot leads, max sends instant notifications to your Slack channel. You can also configure max to push leads automatically into your CRM or sales tools through native integrations with Overloop, Instantly, and Lemlist, or through Zapier, Make, and custom webhooks. This flexibility ensures you never miss a critical lead regardless of your preferred workflow.

Can I review and approve leads before outreach?

Yes, max is designed to work alongside your sales team, not replace it. You have full control over the workflow. You can choose to review every lead that max surfaces, approve or reject them, and customize the outreach messages before they are sent. Alternatively, you can set max to run autonomously, allowing him to send personalized outreach automatically based on your predefined parameters. The system adapts to your preferred level of involvement, from full manual control to fully automated operation.

max offers two pricing tiers to accommodate different team sizes and lead volume requirements. The Starter plan is priced at 79 EUR per month when billed annually, which includes 100 leads sourced every month, approximately 5 leads per day. This plan is ideal for getting started and includes LinkedIn monitoring, AI enrichment, ICP filtering, and integrations. The Pro plan is the most popular option and offers higher lead volumes and additional features for scaling teams. All prices are in EUR and can be paid in your local currency at checkout. Annual billing provides 2 months free compared to monthly billing.