Formly

Formly is a modern form-building platform that redefines how teams create, publish, and manage forms by integrating directly with AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw. Instead of starting from a blank page or wrestling with rigid templates, users can simply describe the outcome they want in a chat interface, and Formly generates a polished, high-converting form in seconds. The platform is designed for product managers, HR teams, marketers, developers, and anyone who needs to collect structured data from users, candidates, or customers without wasting time on manual form design. Once generated, every form opens in a full visual editor where users can fine-tune every detail using drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Formly also provides robust analytics, submission management, webhooks, email notifications, and GDPR-compliant hosting in Europe, ensuring that data privacy and compliance are built in from the ground up. The core value proposition is simple: you do not need a form; you need answers. Formly bridges the gap between conversational AI and practical data collection, allowing teams to iterate faster, reduce friction for respondents, and get actionable insights directly back into their workflow. Whether you are screening job applicants, collecting beta feedback, qualifying leads, or managing event registrations, Formly turns a simple chat prompt into a fully functional, branded form that can be embedded anywhere or shared via a short link. With unlimited forms and submissions under a single plan, it is built for teams that value speed, flexibility, and data ownership.

AI-Powered Form Generation from Chat

Formly connects to your preferred AI agent in a one-time setup, then lets you create forms entirely through natural language conversation. Instead of manually configuring fields and logic, you simply describe the outcome you want, such as "I need to screen 200 job applicants" or "Create a feedback survey for our beta users." The AI agent interprets your goal and automatically generates a complete form with appropriate questions, field types, and page flow. You can review the draft, make adjustments in the visual editor, and publish instantly. This feature dramatically reduces the time from idea to live form, enabling teams to iterate on surveys, applications, and feedback forms in minutes rather than hours.

Full Visual Editor with Drag-and-Drop Blocks

Every form generated by AI opens in a powerful visual editor that gives you complete control over the design and behavior of your form. You can drag and drop a wide range of blocks including text inputs, dropdowns, matrices, phone fields, email fields, file uploads, signatures, ratings, and more. The editor includes a real-time preview so you see exactly what respondents will experience. You can also apply custom branding, adjust colors and fonts, and organize fields into multi-page flows. This flexibility means you are never locked into the AI's initial draft; you can fine-tune every detail or build a form entirely from scratch if you prefer.

Conditional Logic and Answer Piping

Formly enables personalized form experiences through advanced conditional logic and answer piping. You can set rules that show or hide specific questions based on previous answers, ensuring each respondent only sees relevant fields. For example, if a user selects "Yes" to a question about having prior experience, you can reveal additional follow-up questions. Answer piping allows you to dynamically insert a respondent's earlier answers into later questions or confirmation messages, such as "Hey @First Name, can we send updates to @Email?" This makes forms feel conversational and tailored, improving completion rates and data quality.

Multi-Page Flows and Submission Management

Long surveys and complex applications can be split into focused, multi-page flows that guide respondents step by step, reducing abandonment rates. Formly allows you to create separate pages for different sections, such as personal details, feedback, and final confirmation. On the backend, the platform provides comprehensive submission management including real-time analytics showing response counts, completion rates, and average ratings. You can view individual submissions, export data, set up email notifications for new responses, and configure webhooks to push data directly into your CRM or database. The analytics dashboard also supports agent-based summaries, so you can ask your AI to "Show me this week's responses" and get a concise breakdown.

Job Application Screening

HR teams and recruiters can use Formly to create comprehensive job application forms that include resume uploads, cover letters, skills assessments, and signature fields. By describing the role and screening criteria to an AI agent, the platform generates a tailored application flow that asks relevant questions and automatically routes qualified candidates to the next stage. Conditional logic can hide or show sections based on experience level, and answer piping personalizes the experience. Submissions are stored securely in Europe, and webhooks can push candidate data directly into an ATS or CRM, eliminating manual data entry.

Customer Feedback and Beta Testing

Product teams launching beta programs can quickly build feedback surveys that capture quantitative ratings and qualitative insights. Using Formly's AI generation, a team can type "Create a feedback survey for our beta users" and receive a professionally structured form with Likert scales, open-ended questions, and file uploads for screenshots. The multi-page flow keeps the survey digestible, while conditional logic can probe deeper into specific issues based on initial responses. Analytics show completion rates and average ratings, and the AI can summarize open-ended feedback, surfacing top feature requests like "dark mode" or "CSV export" directly in chat.

Lead Qualification and Event Registration

Marketing and sales teams can deploy lead generation forms that qualify prospects before they enter the funnel. A simple prompt like "Build a lead capture form for our webinar" generates fields for name, company, role, and interest areas. Custom branding ensures the form matches the company's website, and embedding options allow the form to appear as a popup or inline on a landing page. Webhooks send each submission to the CRM in real time, and email notifications alert the sales team instantly. Conditional logic can route high-scoring leads to a different follow-up path, improving conversion efficiency.

Event Signups and RSVP Management

Organizers of conferences, workshops, and meetups can use Formly to manage attendee registration with multi-page forms that collect personal details, session preferences, dietary restrictions, and payment information. The AI can generate a complete RSVP flow from a description like "Create a signup form for our developer conference." File uploads allow attendees to submit headshots or presentation slides, while signature fields can capture waivers. Analytics track total registrations and completion rates, and webhooks integrate with event management platforms. The GDPR-compliant hosting ensures attendee data is handled responsibly, especially for European events.

How does Formly integrate with AI agents like Claude or ChatGPT?

Formly uses a one-time connection setup where you link your preferred AI agent to your Formly account. After that, you can create, edit, and analyze forms entirely through natural language chat. For example, you can tell the agent "Build a job application form with a resume upload" and it will generate the form, publish it, and provide you with a live link. You can also ask for summaries of responses, and the agent will fetch and analyze the data from your Formly dashboard. Supported agents include Claude, ChatGPT, Cursor, Codex, OpenClaw, and n8n.

Is my data secure and GDPR compliant?

Yes. Formly is hosted exclusively in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses for any purposes other than providing the service. All submission data is stored securely, and you retain full ownership of your data. Formly does not sell or share your data with third parties. For organizations with strict data residency requirements, the European hosting ensures compliance with local regulations.

Can I embed forms on my own website or use a custom domain?

Absolutely. Formly supports multiple embedding options. You can embed your form directly into your website using an iframe or JavaScript snippet, display it as a popup or modal, or share it via a short link (app.formly.so/f/...). You can also use your own custom domain for a fully branded experience. The forms are responsive and work seamlessly on mobile devices, ensuring a consistent experience regardless of how respondents access them.

What happens to my form responses after they are submitted?

Every submission is stored in your Formly dashboard where you can view, search, and export them. You can also set up real-time webhooks to push each submission to any service that accepts webhooks, such as a CRM, database, or automation tool. Email notifications can be configured to alert you or your team whenever a new response comes in. Additionally, you can use the REST API or MCP to pull responses programmatically, and your AI agent can fetch and summarize responses directly in chat.

Formly offers a single, straightforward plan with unlimited forms and unlimited submissions. There are no tiered pricing levels or hidden fees. You can cancel anytime. The plan includes access to all features including AI-powered form generation, the full visual editor, conditional logic, multi-page flows, file uploads, signatures, custom branding, analytics, webhooks, email notifications, and GDPR-compliant hosting. This simple pricing model is designed to remove barriers for teams of any size, allowing them to scale their form usage without worrying about per-form or per-submission costs.